.svg)
The Conductor
2025 Winner: Castle & Cooke Mortgage and NFM Lending
This award recognizes the team(s) that mastered the art of using data to drive action. By leveraging customer insights, behavior signals, and dynamic segmentation, The Conductor delivers timely, tailored outreach that moves customers forward—one smart step at a time.
The Game Changer
2025 Winner: The Money Store
Your organization is driving customer experience to greater heights by harnessing the power of data and putting it into action. The insights you’ve gained are driving meaningful organizational change—all while raising your profile as a strategic leader.
.svg)
The Visionary
2025 Winner: Lake Michigan Credit Union
This award celebrates bold thinkers who are redefining how their organizations connect with customers. Whether reimagining the borrower or member journey, integrating new technology, or modernizing legacy systems, The Visionary is always one step ahead—turning vision into reality.
.svg)
The Activator
2025 Winner: First Heritage Mortgage
This award recognizes the team who didn’t just adopt Total Expert—they activated it. From getting frontline teams on board to aligning departments around smarter engagement, The Activator brought strategy to life, turning platform potential into real, measurable impact.
.svg)
The Expander
2025 Winner: Westera Credit Union
Your organization looks across the business to connect customers with the right products and services at the right time. You’re breaking through data silos to maximize ROI and improve the customer experience in all areas of your organization to drive new revenue streams.
.svg)
The Futurist
2025 Winner : CrossCountry Mortgage and Mutual of Omaha Mortgage
This award honors the innovators who are leading the charge in AI and automation—using cutting-edge tools like generative content, predictive insights, and intelligent workflows to deliver hyper-personalized experiences at scale. The Futurist is building the future of financial services—smarter, faster, and more human.
