Personalization

Deliver Meaningful Content When It Matters Most

Harness data insights and intelligent automation to create truly personalized experiences and make an impact with every interaction.
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Workflow showing recent customer activity with data and insights, leading to automated actions like sending a personalized email or scheduling a follow-up phone call
features

Targeted, timely, tailored communications

Customers know when they're being treated like just another data point. Deliver the personalized experience they deserve with data-infused content and intelligent automation.

Understand your customers’ needs

360-degree customer view
Use aggregated data to build more complete customer profiles and understand what content will serve their financial needs and goals.
Data insights and customer intent
Leverage our Customer Intelligence tool to analyze customer behavior, preferences, and transaction history to anticipate their intentions and engage them at the moments that matter.
Analyze, adapt, act
Combine real-time performance dashboards with detailed reporting to understand what resonates with customers and adjust your strategies to be more effective.
Customer profile dashboard for Rita Rothray showing new insights, SMS notifications, customer details, and team member icons with message, task, and reminder options

Deliver seamless, multichannel experiences

Deliver seamless, multichannel experiences
Harness data to understand what content and which channels resonate with your customers so you can meet them wherever they are on their financial journey.
The right message in the right place
Leverage print, direct mail, email, social, and digital tools to complement in-person engagements and create more authentic customer journeys.
Empower your teams
Equip your sales, marketing, and support teams with content that’s pre-approved by leadership so they can engage and respond faster and more effectively.
Dashboard showing channel data charts, start campaign button, options to send email or call, and a list of contact managers with profile photos

Create customers for life

Journeys that adapt
Use intelligent automation to nurture customers from one stage of the pipeline to the next, ensuring that they get what they need at every milestone.
A unique human–digital approach
Create flexible journeys that rely on data insights and customer behaviors to trigger the next best engagement whether it’s a digital message or human connection.
Scalable outreach
Expand your sales and marketing efforts without losing the personal touch by creating journeys that reach out on behalf of customer-facing teams and orchestrate key touchpoints with task management.
Customer profile dashboard with performance graphs, user profile photo, and options for new insights, new data, and sending email
features

Always on, even after you log off

Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Target Outbound Campaigns
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.
Dynamic Journeys
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Expert Content
Leverage expert content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Customer Intelligence
Supercharge your communications by layering data insights onto your customer profiles—allowing you to deliver the perfect customer journey, one engagement at a time.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
SALES PRODUCTIVITY

Manage your relationships, not your software

Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.
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Total Expert contacts dashboard displaying customer details, loan information, and communication tabs
Stop playing cold-call roulette
Identify and prioritize which contacts to engage—increasing conversions, improve customer relationships, and maximize productivity.
Convenient, compliant conversations at your fingertips
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with regulatory requirements.
Drive more referrals from professional relationships
Tap into your professional network to create co-marketing assets with built-in compliance safeguards that introduce your brand and products to new audiences.

See Total Expert
in action

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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