Workflow Management

Increase Productivity and Speed to Market

Take the administrative load off your customer-facing teams with purpose-built tools that gather and house customer data, surface high-priority opportunities, populate follow-up tasks, and streamline approval routing—so your team can focus on developing and deepening relationships.
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Dashboard with prospect overview showing charts, insights, and customer details, with highlighted options for new leads, open tasks, and assigning tasks
features

Your workflows should keep things flowing

Remove the hassles, headaches, and roadblocks from your internal processes so you can spend less time battling administrative chaos and more time engaging your customers.

Manage leads and contacts from one platform

Purpose-built customer engagement platform
Access everything you need to know about your contacts without juggling applications or jumping between tabs—so you can spend your time engaging customers instead of hunting through your database.
Dynamic dashboards
See, sort, and segment contacts based on omnichannel engagements, foundational data, and contact history.
One-click communication
Trigger multichannel messaging, create follow-up reminders, and track tasks without switching apps or juggling tabs.
Dashboard showing a contact list linked to a customer profile with interaction history, recent transactions, and active journeys

360-degree customer view

Create holistic customer profiles
Leverage 70+ integrations to take control of all the data spread across your tech stack to form a single source of truth for your organization and your customers.
Customer Intelligence & data insights
Use behavioral and motivational data to better understand your audience’s needs and goals—so you can support them at every stage of their financial journey.
Personalized communication strategies
Increase growth and revenue by giving your customer-facing teams the tools to provide better experiences with every engagement.
Customer profile dashboard for Rita Rothray showing new insights, SMS notifications, customer activities, and team collaboration icons

Reporting & dashboards

Pre-built dashboards
View real-time performance metrics to quickly identify opportunities, address gaps, and mobilize your teams toward goals.
Dynamic campaign reporting
Evaluate performance by channel, audience, or time period to reveal trends and adjust campaigns to have the maximum impact.
Data-driven strategies
Align your teams with clear goals, direction, and responsibilities based on performance and customer engagement data.
Dashboard showing enrollment metrics, key statistics, loan pipeline chart, and partner activity graph with user profile photo
features

The power of purpose-built

If you want to stand out in a crowded and competitive industry, you need to be intentional about the technology you choose to support your digital transformation. Total Expert unites your entire organization on a single, seamless platform to help deliver the personalized experiences your customers deserve at every stage of their financial journey.
Co-Marketing Programs
Tap into your professional network to create engaging co-marketing assets with built-in compliance workflows.
360-Degree Customer View
Pull together data from your entire tech stack to create complete customer profiles so you can initiate the next best discussion or present the more relevant product for each customer’s financial journey.
Engage SMS
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with TCPA, 10DLC, and other regulatory requirements.
Dynamic Journeys
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
MARKETING AUTOMATION

Connect customers with the content they need, when they need it

Make every interaction impactful through customized, multichannel campaigns and personalized journeys that combine digital and human touchpoints—all tailored to that customer’s financial needs and goals.
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Customer Intelligence Journey dashboard displaying a visual flowchart of customer touchpoints, actions, and outcomes
Deliver the perfect customer journey
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Get your message to market faster
Leverage pre-built content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Hit the bullseye with every communication
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.

See Total Expert
in action

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
Schedule a demo