Customer Intelligence

Act on Insights, Not Instincts

Enrich your customer profiles with ongoing, proactive data insights that help you truly understand their financial needs and goals, identify critical moments to engage high-quality opportunities, and fuel long-term growth.
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features

Your data knows what customers want. Do you?

PROFILE ENRICHMENT
Data is useful.
Knowing how to wield it is powerful.
Create robust customer profiles that support personalized, authentic communications by combining your existing data with aggregated, publicly available third-party data.
Continuous data aggregation
Automatically pull in the latest available data to save time and help you identify customers with a financial need.
Holistic contact records
Build more robust profiles for every customer so you can engage them in authentic conversations based on their unique financial goals.
Customer profile for John Smith showing personal info, interaction history, recent transactions, and linked financial opportunity with data and insights
INSIGHTS + ALERTS
Don't leave your data in the dark
Engage customers at the moments that matter with real-time data monitoring and automated alerts for events that drive financial decisions.
Life event insights
Know the moment your customers experience a major life milestone so you can connect in the moments that matter.
Activity alerts
Get automated alerts for credit inquiries, rate qualifiactions, equity thresholds, and property listings.
Customer database interface showing user profiles, credit inquiry alert, and option to send email
Contact Segmentation
The right audience, the right message.
Right now.
Define your target audiences, surface high-quality opportunities, and deliver truly personalized Journeys for every consumer.
Functional filtering
Quickly sort, serach, and select contacts based on their financial activity and relevant data.
Better ROI
Deliver more value with personalized communications based on each contact's financial needs and goals.
Lead list interface with contact list filters for loan amount, credit score, and interaction history
DYNAMIC JOURNEYS
Deliver the perfect customer journey
Create seamless customer experiences across every channel with a mix of automated digital engagements and human outreach.
Personalization at scale
Pull contact-level data into every communication to deliver truly personalized experiences.
No missed opportunities
Automated, always-on campaigns ensure that no contact slips through the cracks.
Customer journey dashboard showing a connected workflow with stages for recent transactions, smart email, and loan tasks
Profile Enrichment
Data is useful.
Knowing how to wield it is powerful.
Create robust customer profiles that support personalized, authentic communications by combining your existing data with aggregated, publicly available third-party data.
Continuous data aggregation
Automatically pull in the latest available data to save time and help you identify customers with a financial need.
Holistic contact records
Build more robust profiles for every customer so you can engage them in authentic conversations based on their unique financial goals.
Learn More
Customer profile for John Smith showing personal info, interaction history, recent transactions, and linked financial opportunity with data and insights
Insights + Alerts
Don't leave your data in the dark
Engage customers at the moments that matter with real-time data monitoring and automated alerts for events that drive financial decisions.
Life event insights
Know the moment your customers experience a major life milestone so you can connect in the moments that matter.
Activity alerts
Get automated alerts for credit inquiries, rate qualifiactions, equity thresholds, and property listings.
Learn More
Customer database interface showing user profiles, a credit inquiry alert, and a send email button.
Contact Segmentation
The right audience, the right message.
Right now.
Define your target audiences, surface high-quality opportunities, and deliver truly personalized Journeys for every consumer.
Functional filtering
Quickly sort, serach, and select contacts based on their financial activity and relevant data.
Better ROI
*https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms
Learn More
Lead list interface with contact list filters for loan amount, credit score, and interaction history
Dynamic Journeys
Deliver the perfect customer journey
Create seamless customer experiences across every channel with a mix of automated digital engagements and human outreach.
Personalization at scale
Pull contact-level data into every communication to deliver truly personalized experiences.
No missed opportunities
Automated, always-on campaigns ensure that no contact slips through the cracks.
Learn More
Customer journey dashboard displaying a connected workflow with stages like recent transactions, smart email, and loan tasks

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
MORE THAN A PLATFORM

We’re here to support your people and your goals

Tools and technology are only as effective as the people who use them. That’s why we provide dedicated support, expert guides, and education resources for every customer—all from a team that’s deeply passionate and knowledgeable about banking and lending.
Services overview
Dedicated Support
Get the help you need from our support and customer success teams.
Professional Services
Make the most of your investment by tapping into a team dedicated to your success out of the gates.
Education & Guides
Elevate your sales and marketing approach alongside a team built to ensure adoption and success.
INDUSTRIES WE SERVE

Purpose-built for modern financial institutions

Total Expert isn’t just a one-size-fits-all CRM. It’s an intelligent automation and engagement platform designed to help lenders, banks, and credit unions deepen relationships and drive growth in any market.
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Mortgage Lending
See how Total Expert helps lenders and loan officers identify opportunities, boost engagement, and win customers for life.
Explore Mortgage Lending
Banking
Learn how Total Expert helps banks stay connected with customers and support them across every financial milestone.  
Explore Banking
Credit Unions
See how Total Expert empowers credit unions to serve and support their members throughout their financial journeys.
Explore Credit Unions
Insurance
Learn how Total Expert enables insurers to create trusting relationships that grow along with customers' insurance needs.
Explore Insurance

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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