360-Degree Customer View

Know Your Audience

Create a more complete customer profile by aggregating data, contact information, financial goals, and communication preferences into a single, seamless platform.
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Dashboard profile view showing customer photo, key insights, notes, and loan amount details
features

All your data, all in one place

All your data, all in one place

Build a deeper understanding of your customers' financial situation so you can help them address short-term needs while working toward their long-term goals.
Build a deeper understanding of your customers' financial situation so you can help them address short-term needs while working toward their long-term goals.

Create holistic customer profiles

70+ industry-leading integrations
Take control of the data spread across your tech stack to form a single source of truth for your organization and your customers.
Customer Intelligence & data insights
Use behavioral data to better understand your audience’s needs and goals—and support them at every stage of their financial journey.
Personalized communication strategies
Increase growth and revenue by giving your customer-facing teams the tools to provide better experiences with every engagement.

Capture your customers’ voice

Zero-, first-, and second-party data
Leverage customer intelligence to gather intent data and use predictive analytics to understand what your customers need and how to engage them with the next best product or service.
Segmentation and targeted communications
Increase the impact of every engagement by creating highly segmented lists and providing timely, relevant communications based on their financial situation.
Gather feedback
Allow your customers to tell you what works and what doesn’t so you can refine your long-term strategies and invest in the sales and marketing tactics that resonate with your contacts.

Own every communication channel

Get ahead of competitors
Redefine what customers expect from their financial institutions by delivering personalized experiences and content that’s relevant to customer needs.
Create lists that engage
Use Focused View to segment your contact lists based on organizational goals and customer needs to avoid wasting your customers’ time with messaging that isn’t relevant.
Deliver value in every communication
Turn data insights into authentic customer experiences through personalized content and multi-channel distribution.
features

The power of purpose-built

If you want to stand out in a crowded and competitive industry, you need to be intentional about the technology you choose to support your digital transformation. Total Expert unites your entire organization on a single, seamless platform to help deliver the personalized experiences your customers deserve at every stage of their financial journey.
Prioritized Lead Lists
Quickly identify which customers and opportunities to engage.
Co-Marketing Programs
Tap into your professional network to create engaging co-marketing assets with built-in compliance workflows.
Engage SMS
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with TCPA, 10DLC, and other regulatory requirements.
Dynamic Journeys
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).
MARKETING AUTOMATION

Connect customers with the content they need, when they need it

Make every interaction impactful through customized, multichannel campaigns and personalized journeys that combine digital and human touchpoints—all tailored to that customer’s financial needs and goals.
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Customer Intelligence Journey dashboard displaying a visual flowchart of customer touchpoints, actions, and outcomes
Deliver the perfect customer journey
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Get your message to market faster
Leverage pre-built content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Hit the bullseye with every communication
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.

See Total Expert
in action

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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