Expert Content

A Library of Content at Your Command

Develop deeper relationships with every interaction by giving your team immediate access to content that’s created by industry experts and proven to drive more impact and meaningful engagements with customers and leads.
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features

Pre-built, fully customizable content

Pre-built, fully customizable content

Start delivering powerful messaging on day one with our pre-built content templates or customize it to fit your brand and your customers' needs.
Start delivering powerful messaging on day one with our pre-built content templates or customize it to fit your brand and your customers' needs.

Build a scalable content catalog

Purpose-built for financial institutions
Expert Content is pre-built content—developed by industry pros—that you can use to build a dynamic content library that addresses the most relevant topics, challenges, and opportunities for your business—and your customers.
Authentic engagements
Combine your content with Customer Intelligence and data insights to create personalized messages for every interaction.
Tools for every team
Equip your sales, marketing, and support teams with content that’s pre-approved by leadership  and compliance so they can engage and respond faster and more effectively.
Dashboard view showing modules for data, insights, customer intelligence, and new insights, connected to an email send action and content templates

The right message for every channel

Own every channel
Distribute your content across landing pages, emails, social media, and print to beat your competitors to market.
Create seamless experiences
Meet customers wherever they are in their financial journeys and provide a consistent experience from one channel to the next.
Build your brand
Customize content to align with your brand messaging and organizational goals—all while staying compliant with regulatory requirements.
Marketing summary dashboard showing performance charts and content added, connected to email, SMS, and print communication channels with user profile

Complete co-marketing campaigns

Quicker time to market
Deliver co-branded marketing collateral to support real estate partnerships through direct mail, print, digital, and social media campaigns.
Compliant, pre-approved templates
Pick one of our templates to build out co-marketing content—dynamic footers included—while allowing our platform to track RESPA compliance to the pixel.
Generate more referrals
Elevate your partnerships with content that simplifies promotions and gives you more time to build relationships and drive better business outcomes.
Real estate listing card showing a house image, agent profile photos, and highlighted property details
features

Always on, even after you log off

Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Target Outbound Campaigns
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.
Dynamic Journeys
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
Personalization at Scale
Show your customers and prospects that they’re more than data in your system by turning activity and transaction insights into messaging that’s based on their financial needs and goals.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Customer Intelligence
Supercharge your communications by layering data insights onto your customer profiles—allowing you to deliver the perfect customer journey, one engagement at a time.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
SALES PRODUCTIVITY

Manage your relationships, not your software

Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.
Learn more
Total Expert contacts dashboard displaying customer details, loan information, and communication tabs
Stop playing cold-call roulette
Identify and prioritize which contacts to engage—increasing conversions, improve customer relationships, and maximize productivity.
Convenient, compliant conversations at your fingertips
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with regulatory requirements.
Drive more referrals from professional relationships
Tap into your professional network to create co-marketing assets with built-in compliance safeguards that introduce your brand and products to new audiences.

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in action

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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