Content Library

Content that Always Meets the Moment

Give your customer-facing teams instant access to engaging, insightful content that’s created by industry experts and designed to help you create more impact with every interaction throughout your customers’ financial journeys.
Schedule a demo
With our content library you can build and customize your content catalog.
features

Pre-built content templates at your fingertips

Pre-built, fully customizable content

Our Content Library allows you to build and customize your catalog of educational resources—covering diverse topics, challenges, and opportunities—so you can connect with customers at any point in their financial journey.
Start delivering powerful messaging on day one with our pre-built content templates or customize it to fit your brand and your customers' needs.

Build a content library that scales with you

Content, meet context
Having quality content is critical to supporting your growth and retention efforts. But when you pair it with the data, insights, and signals surfaced by Customer IQ, you can ensure that it gets to your customers when it will have the greatest impact.
Something for every team
Give sales, marketing, and support teams content that’s already approved by leadership and meets all the brand and regulatory requirements, so they can engage faster and respond with confidence.
Dashboard view showing modules for data, insights, customer intelligence, and new insights, connected to an email send action and content templates

The right message for every channel

Consistency from first touch to post-close
Meet customers wherever they are in their financial journey with an experience that stays seamless across email, SMS, social, print, and landing pages.
Compliance comes standard
Tailor every asset to your brand and business goals while our TCPA, CAN-SPAM, and RESPA guardrails ensure that you meet the latest regulatory rules.
Marketing summary dashboard showing performance charts and content added, connected to email, SMS, and print communication channels with user profile

Drive more referrals with co-branded collateral

More partnerships, less busywork
Elevate your partnerships with content that simplifies promotions, so you can spend less time on production and more time building the relationships that expand your reach.
RESPA-ready by design
Start with a pre-approved template (dynamic footers included) and customize it with a referral partner’s branding while the Total Expert tracks RESPA compliance to the pixel.
Real estate listing card showing a house image, agent profile photos, and highlighted property details
Marketing center

Always on, even after you log off

Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Campaigns
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.
Journey Orchestration
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Customer IQ
Supercharge your communications by infusing contextual data into your contact profiles, then using it to automatically surface opportunities and deliver personalized messaging.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

Schedule a demo
Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past. But like many fast-growing organizations, they re-evaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter

See Total Expert
in action

Create sustainable growth and increase loyalty with a Customer Operating System that’s purpose-built for financial institutions.
Schedule a demo