Target Outbound Campaigns

Any Message, Any Audience, Any Channel

Deliver impact at every touchpoint with highly customized and hyper-targeted marketing campaigns for lead generation, onboarding, cross-sell, and more.
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Campaign Builder interface showing sections for recipients, action plans, and data, with a Start Campaign button
features

Quality over quantity

Sort, search, and select contacts based on various criteria to deliver timely, relevant communications based on their unique financial needs.

Build better campaigns

List segmentation
Make sure you’re engaging your audience with the messaging that’s timely and relevant to their needs and goals by adding inclusion/exclusion rules around entire campaigns or specific emails.
Send on behalf of customer-facing teams
Reduce administrative work and allow your loan officers and relationship managers to focus their time by sending automated campaigns on their behalf.
Dashboard showing recent activity graphs, financial metrics, partner performance charts, and team member profile icons

Review, analyze, adapt

Real-time dashboards
Know exactly how your campaigns are performing from the moment you hit “send” with a single dashboard that tracks all active campaigns.
Dynamic reporting
Go deeper into campaign performance by pulling reports by audience demographics, engagement metrics, conversions, and more.
Dashboard showing performance metrics, advisor activity pie chart, and conversion channel progress bars for email, SMS, and social media
features

Always on, even after you log off

Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Dynamic Journeys
Utilize intelligent Journeys that provide the right mix of human and digital touchpoints and adjust based on the customer’s behavior and preferences to help you form deeper relationships and increase conversions.
Expert Content
Leverage expert content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
Personalization at Scale
Show your customers and prospects that they’re more than data in your system by turning activity and transaction insights into messaging that’s based on their financial needs and goals.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Customer Intelligence
Supercharge your communications by layering data insights onto your customer profiles—allowing you to deliver the perfect customer journey, one engagement at a time.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
SALES PRODUCTIVITY

Manage your relationships, not your software

Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.
Learn more
Total Expert contacts dashboard displaying customer details, loan information, and communication tabs
Stop playing cold-call roulette
Identify and prioritize which contacts to engage—increasing conversions, improve customer relationships, and maximize productivity.
Convenient, compliant conversations at your fingertips
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with regulatory requirements.
Drive more referrals from professional relationships
Tap into your professional network to create co-marketing assets with built-in compliance safeguards that introduce your brand and products to new audiences.

See Total Expert
in action

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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
Schedule a demo