Journey Orchestration

Personalized Journeys for Every Customer's Journey

Deliver the next best message, product, or touchpoint with customized journeys that leverage Customer Intelligence to adapt to each customer’s behaviors and preferences—all with a drag-and-drop editor that anyone can use.
Schedule a demo
Customer journey dashboard displaying a connected workflow with stages like recent transactions, smart email, and loan tasks
features

Design and deploy dynamic customer Journeys

Journeys adapt and respond to customer interactions and financial activity to ensure that every communication helps guide them at every financial milestone.

Put your data to work

Connect when it matters
Automate digital engagements to deliver relevant content when customers signal a need—not just when you think they’re ready—based on contextual insights, behavioral data, and real-time Customer Intelligence.
Multichannel consistency
Provide a seamless, scalable marketing experience at scale across email, SMS, video, print, and even human interactions.
Reporting and workflows
Understand how your Journeys are performing with detailed reporting and analytics and streamline workflows with approval requirements and oversight.
Journey dashboard for credit pull displaying connected modules including data, insights, customer intelligence, email sent, SMS sent, and journey reporting

Align sales and marketing

Develop deeper relationships
Send personalized digital communications and set up conditional alerts for customer-facing teams to connect one-to-one with high-priority contacts.
Always-on campaigns
Prevent customers from slipping through the cracks by engaging them with automated campaigns at critical milestones throughout the lifecycle.
Maximize customer lifetime value
Drive higher retention and build customer loyalty with every interaction by adapting campaigns and content based on customer behavioral data and direct feedback.
Workflow showing nurture journey with new alert, send SMS action, and assign task, alongside a chat window with customer conversation

Deliver personalized experiences

Visualize the customer journey
Create and modify with an intuitive, streamlined user interface that you can edit on the fly without writing code or starting from scratch.
Balance digital and human touchpoints
Optimize each Journey by analyzing performance and data insights to trigger the next best engagement directly from the journey editor.
Pre-built Journeys
Save time for your teams by taking advantage of our pre-built Journeys based on industry best practices or modifying them to fit your goals and customer needs.
Journeys dashboard displaying workflow builder with journey templates, performance metrics, and connected customer actions
features

Always on, even after you log off

Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Target Outbound Campaigns
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.
Expert Content
Leverage expert content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
Personalization at Scale
Show your customers and prospects that they’re more than data in your system by turning activity and transaction insights into messaging that’s based on their financial needs and goals.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Customer Intelligence
Supercharge your communications by layering data insights onto your customer profiles—allowing you to deliver the perfect customer journey, one engagement at a time.
WHY TOTAL EXPERT

We're more than a platform. We're a partner.

Schedule a demo
Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

Credit Improvement Journeys Help a Top 10 Lender Turn Loan Denials into Customers for Life

In only six months a leading lender saw incredible outcomes from their first Credit Improvement Journey.
4300
Equity-rich customers uncovered
Reach loan retention rates of more than 60% (compared to the 18% industry average).
90 days
Time to value with Customer Intelligence
Reach loan retention rates of more than 60% (compared to the 18% industry average).

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) had experienced the benefits of Total Expert in the past—but like many fast-growing organizations, they reevaluated their tech stack as business needs evolved. After spending several years on an alternative platform, the marketing team quickly recognized gaps in service, innovation, and customization.
52%
(21% higher than the industry average)
of originators sent direct emails through Total Expert in Q1 2025
48%
(13% higher than the industry average)
of originators logged in 12+ times per quarter
SALES PRODUCTIVITY

Manage your relationships, not your software

Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.
Learn more
Total Expert contacts dashboard displaying customer details, loan information, and communication tabs
Stop playing cold-call roulette
Identify and prioritize which contacts to engage—increasing conversions, improve customer relationships, and maximize productivity.
Convenient, compliant conversations at your fingertips
Stay connected with your customers through seamless two-way text communications that sync between the Total Expert platform and mobile app and ensure compliance with regulatory requirements.
Drive more referrals from professional relationships
Tap into your professional network to create co-marketing assets with built-in compliance safeguards that introduce your brand and products to new audiences.

See Total Expert
in action

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
Schedule a demo