Journey Orchestration
Personalized Journeys for Every Customer's Journey
Deliver the next best message, product, or touchpoint with customized journeys that leverage Customer Intelligence to adapt to each customer’s behaviors and preferences—all with a drag-and-drop editor that anyone can use.
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features
Design and deploy dynamic customer Journeys
Journeys adapt and respond to customer interactions and financial activity to ensure that every communication helps guide them at every financial milestone.
Put your data to work
Connect when it matters
Automate digital engagements to deliver relevant content when customers signal a need—not just when you think they’re ready—based on contextual insights, behavioral data, and real-time Customer Intelligence.
Multichannel consistency
Provide a seamless, scalable marketing experience at scale across email, SMS, video, print, and even human interactions.
Reporting and workflows
Understand how your Journeys are performing with detailed reporting and analytics and streamline workflows with approval requirements and oversight.

Align sales and marketing
Develop deeper relationships
Send personalized digital communications and set up conditional alerts for customer-facing teams to connect one-to-one with high-priority contacts.
Always-on campaigns
Prevent customers from slipping through the cracks by engaging them with automated campaigns at critical milestones throughout the lifecycle.
Maximize customer lifetime value
Drive higher retention and build customer loyalty with every interaction by adapting campaigns and content based on customer behavioral data and direct feedback.

Deliver personalized experiences
Visualize the customer journey
Create and modify with an intuitive, streamlined user interface that you can edit on the fly without writing code or starting from scratch.
Balance digital and human touchpoints
Optimize each Journey by analyzing performance and data insights to trigger the next best engagement directly from the journey editor.
Pre-built Journeys
Save time for your teams by taking advantage of our pre-built Journeys based on industry best practices or modifying them to fit your goals and customer needs.

features
Always on, even after you log off
Deliver sales and marketing communications that resonate with contacts and existing customers no matter where they are or where their financial journey takes them.
Target Outbound Campaigns
Create robust campaigns that welcome new customers, target cross-sell opportunities, or persuade hard-to-convert prospects to improve engagement and drive revenue.
Expert Content
Leverage expert content from industry leaders or modify it to fit your needs, drive customer engagement, deepen relationships, and build trust—all from day one.
Always-On Nurture Programs
Set up non-intrusive campaigns that help develop relationships with prospects by staying connected and in front of customers even if they don’t have an immediate need for your products.
Personalization at Scale
Show your customers and prospects that they’re more than data in your system by turning activity and transaction insights into messaging that’s based on their financial needs and goals.
Design Studio
Quickly create branded templates at an enterprise level that your agents can personalize without accidentally violating brand or regualtory compliance.
Customer Intelligence
Supercharge your communications by layering data insights onto your customer profiles—allowing you to deliver the perfect customer journey, one engagement at a time.
WHY TOTAL EXPERT
We're more than a platform. We're a partner.
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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.

SALES PRODUCTIVITY
Manage your relationships, not your software
Boost sales productivity and efficiency with tools that give your teams more context and clarity around how and when to engage with customers.
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Knowledge & insights
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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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