Insights + Alerts
Understand and Anticipate Your Customers’ Needs Throughout the Financial Journey
Continually update your customer profiles with real-time data and insights into their financial activity so you never miss an opportunity to engage them with the advice, education, or products they need—when they need it. No more digging through your database for the best opportunities.
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features
Turn data into deeper relationships
Know the moment your contacts are ready to act with a system of intelligence that continuously monitors your database and automatically alerts you when a high-quality opportunity surfaces.
Mortgage credit inquiry alert
Our mortgage credit inquiry alert tells you when a competing lender pulls the credit of any contact in your database so your mortgage team can connect with that borrower before it’s too late.
Alerts powered by Equifax
We’ll help link your database to the Equifax network, so you’ll know when borrowers get serious about starting the loan process.
Firm Offer of Credit (FOC) compliance
We deliver dynamic FOCs on your behalf to ensure compliance with industry regulations for consumer credit reports and activity.
Pre-built Journeys
Once you receive a Mortgage Credit Inquiry alert, our platform will automatically add that customer to a customized Journey that delivers targeted digital communications and notifies your loan officers to reach out directly.

Equity enrichment + alerts
Total Expert Customer Intelligence enriches your customer records with equity information, giving your lenders the ability to have more informed conversations with borrowers and deliver proactive communications that present the borrower with options for leveraging their equity, including:
- Cash-out refinances or home equity products
- Reverse mortgages for homeowners ages 62+
- Mortgage insurance removal
Real-time loan valuation
We calculate the homeowner’s current loan-to-value based on a weekly valuation of their property and the estimated mortgage balance.
Set your alert threshold
Set the loan-to-value threshold for when originators get notified to reach out and discuss the homeowner’s equity options.
Pesonalized Journeys
Once a contact reaches the loan-to-value threshold, you can add them to pre-built Journeys that deliver relevant content based on the mortgage products they qualify for.

Listing insights
When someone lists their property for sale, there’s a good chance they’re in the market for a new one. Total Expert Customer Intelligence monitors the MLS and your customer database to identify opportunities for your team to help them find their next home.
Focused View
Quickly sort and segment contacts based on their needs or your business goals to have the most impactful conversations with priority contacts.
Automated Journeys
Move contacts into a customized journey to engage them at this critical moment and present them with options for their next mortgage.

Credit improvement alert
Don’t write off the 34% of applicants whose loan applications are denied due to poor credit. Provide ongoing, automated education and guidance to these future borrowers while monitoring their credit. Once their credit improves to a satisfactory level, your team will receive an alert to reach out and restart the conversation around helping them find a home.
Alerts powered by Experian
We’ll help link your database to the Experian network, so you’ll know when a contact's credit has improved.
Firm Offer of Credit (FOC) compliance
We deliver dynamic FOCs on your behalf to ensure compliance with industry regulations for consumer credit reports and activity.
Pre-built Journeys
Once a contact's credit improves, we'll notify the originator so they can reach out with the good news and restart the application process.

Rate enrichment + alerts
The housing market alternates between buyers’ and sellers’ markets. Our rate enrichment and alerts will help you identify opportunities when homeowners qualify for a lower rate so your team can engage them about exploring refinancing options.
Filter by loan term
Pull and compare rates for each customer based on both 15- and 30-year conventional loan rates.
Set minimum rate benefit
Set and adjust the minimum threshold for when your loan officers will receive a rate alert to ensure they’re engaging contacts with attractive offers.
Post-close grace period
Choose how long you want to wait after a customer’s loan closes before you receive rate alerts tied to their account.

LIFE EVENTS
Life happens. Help your customers plan for it.
Be ready to act the moment your customers signal intent to make their next financial decision by monitoring your database for key behaviors and leveraging activity alerts that automatically surface opportunities to your customer-facing teams. Combined with our profile enrichment capabilities, you can deliver truly personalized communications to every customer that guide them through every milestone on their financial journey.
WHY TOTAL EXPERT
We're more than a platform. We're a partner.
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Enterprise-grade tools
Unite teams across your organization on a single, seamless platform that allows them to stay organized, move faster, and collaborate efficiently.
Built for financial services
Legacy CRMs and horizontal solutions lack the depth and focus of Total Expert's purpose-built intelligence and engagement tools.
Drive growth in any market
Surface high-quality opportunities to engage customers the moment they signal a financial need—even in unpredictable markets.
Win customers for life
Leverage the data insights and marketing automation tools you need to build and nurture long-term relationships.
MARKETING AUTOMATION
Connect customers with the content they need, when they need it
Make every interaction impactful through customized, multichannel campaigns and personalized journeys that combine digital and human touchpoints—all tailored to that customer’s financial needs and goals.
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Resources
Knowledge & insights
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Create sustainable growth and increase loyalty with a customer engagement platform that’s purpose-built for financial institutions.
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