The Futurist Expy award recognizes organizations that are redefining what’s possible through AI, automation, and intelligent personalization. This year, Mutual of Omaha Mortgage stands out for transforming how borrowers discover savings opportunities—and how loan officers respond to them.
By blending predictive insights with high-urgency automation, Mutual of Omaha Mortgage has built a smarter, faster, and more human model of engagement.
AI that expands capacity—and eliminates operational barriers
Mutual of Omaha Mortgage embraced AI not simply as a tool, but as a strategic catalyst for operational transformation. With the AI Sales Assistant, the organization:
- Relieved call center capacity constraints
- Increased lead capacity by 30%
- Eliminated reliance on third-party call centers
- Reduced operational costs by 20%
- Improved contact rates by making more calls within the TCPA-compliant window
The future of operational efficiency demands intelligent systems that power human performance.
A reimagined rate alert journey built for precision
At the heart of Mutual of Omaha Mortgage’s innovation is an enhanced Rate Alert Journey that puts the right offer in front of the right borrower at exactly the right time. Using dynamic segmentation, the journey automatically identifies:
- Borrowers who could save $200+ per month
- Borrowers eligible for smaller—but still meaningful—savings
- The urgency level required to engage each borrower appropriately
This shift transforms rate monitoring from a blanket campaign to a finely tuned, high-impact engagement strategy.
Real-time signals that spark immediate engagement
The early results prove the power of data-driven personalization:
- 219 alerts triggered in the first 48 hours
- 50 borrowers routed into the high-urgency path
- 169 borrowers in the standard path
- 12 SMS opt-ins in the first two days
Each segment receives its own tailored outreach, ensuring borrowers are connected to relevant savings insights the moment the opportunity arises.
Hyper-personalization at speed and scale
The redesigned journey creates a seamless loop between borrower signals and automated action:
- Rate changes → trigger instant insights
- Segmentation logic → prioritizes urgency
- SMS and email → deliver fast, high-relevance communication
- Loan officers → receive qualified, actionable opportunities
It’s a model that blends intelligence with empathy—accelerating engagement without sacrificing personalization.
A foundation for long-term borrower impact
More than a single campaign, this innovation represents a foundational shift in how Mutual of Omaha Mortgage nurtures relationships. By aligning borrower insights with automation and AI, the organization is:
- Improving efficiency for loan officers
- Increasing conversion across priority segments
- Delivering real financial value for borrowers
- Building a scalable framework that adapts to market changes
In a rapidly evolving financial landscape, successful lenders will be predictive, not reactive. Tailored, not generic. And intelligent, not antiquated.
Why Mutual of Omaha Mortgage won the Futurist Expy award
Mutual of Omaha Mortgage is redefining proactive borrower engagement. They didn’t view AI as a way to replace people, but a tool to empower them. By designing automated Journeys that combine urgency with empathy—and insights with action—they’re building a future where borrowers experience smarter, faster, and more meaningful financial guidance. Congratulations again to Mutual of Omaha Mortgage, the 2025 Futurist Expy Award winner.
