On-demand webinar

Texting is ingrained in modern consumers’ daily lives. They’re constantly on the go; juggling different conversations with friends, family, and even businesses. As the technology behind business-to-consumer messaging has evolved, SMS communications are a perfect complement to other channels like email and phone. But the legal and regulatory requirements tied to SMS communications have held back lenders who don’t have the time or resources to implement an enterprise-wide strategy.

To help lenders and loan officers see how SMS allows them to engage their customers in more dynamic conversations, Total Expert Chief Lending Officer Dan Catinella sat down with PRGM Regional Manager Gino Fronti to discuss his experience with Total Expert’s new two-way, conversational messaging tool: Engage SMS.

Here’s what they discussed:

• The importance of an enterprise strategy that incorporates SMS into consumer communications
• How Engage SMS helps lenders take advantage of combining marketing automation with texts sent directly from lenders
• The benefits to organizations that utilize text messaging as part of their go-to-market initiatives

They were also joined by Total Expert Strategic Sales Engineer Seth Haake for a brief demo of Engage SMS.