Lending

Headline Hype Aside, Here Are 2022-23 Inflation & Rate Endgames

5 mins read
February 22, 2022
By
Total Expert

By Julian Hebron, founder of The Basis Point

In the meme stock era, perception of headlines is reality, and no consumer or pro is immune. Here’s a flavor of headline noise barraging our feeds and focus in 1Q 2022:

  • How 40-Year High Inflation Will Ruin COVID Recovery
  • 45 Million Millennials Ready To Buy Homes, But Timing Is Terrible
  • Bidding Wars & Affordability Deflating Homebuyer Dreams

Highly clickable themes, right?

Wrong! Don’t let the hype steal your focus. Instead, let’s look at these red hot and legitimately important topics as true pros who must understand the endgames for each. That way, we can make clear decisions for clients, partners, team members, and ourselves.

Inflation Spike Drops By 2023 with Sturdy Economy Until Then  

Let’s start with the endgame on inflation. Right now, all-in CPI (Consumer Price Index) is 7.5%, a headline-grabbing number far outside of the Fed’s 2% to 3% comfort zone for inflation.

As for the endgame, Goldman Sachs’ economic research team sees full-year inflation (as measured by all-in CPI) cooling to 4.4% during 2022 and to 2.9% during 2023. The rest is chatter to consumers, nuance to pros, and anxiety-producing for all.

To clarify chatter and ease anxiety, let’s quickly review three nuances.

First, to help get inflation back to that 2% to 3% comfort zone, consensus estimates call for the Fed to do roughly seven 25 basis point hikes on overnight bank-to-bank lending rates this year, and to slow or stop bond buying – which keeps long rates like mortgages low – by March. See next section for rate impacts.

Second – and perhaps most important – all-in CPI doesn’t influence Fed policy decisions nearly as much as Core PCE, which is the Personal Consumption Expenditures index minus more volatile food and energy prices.

Annualized Core PCE inflation is now 4.9%, lower than headline all-in CPI but higher than the Fed’s comfort zone. Goldman sees full-year Core PCE cooling to 2.9% during 2022 and to 2.2% during 2023, which is even lower than the endgame noted above.

Third, high inflation represents today’s hot economy, which will moderate and inflation will follow. GDP is hot at 6.9% now, but Goldman sees that returning to 3.2% in 2022 and 2.2% in 2023.

The U.S. created 467,000 jobs in January 2022, but consensus estimates call for 2022-2023 monthly jobs growth to be less than half of that.

2022 Rate “Spike” Means Crazy Low 4% Mortgage Rates    

All of this adds up to inflation moderating this year and next. but mortgage rates have already spiked – from 3% in December to 4% now – in anticipation of the Fed reversing rate stimulus to control inflation.

So, will this rate spike kill 2022-23 home sales?

That’s what the headlines say but the endgame is 4% rates with 7.3 million new and existing home sales this year; and 4.3% rates with 7.6 million new and existing home sales next year, per MBA.

That’s a very healthy housing market.

At 4%, rates are already at their full-year projection for 2022, but it’s normal for rate markets to trade ahead of Fed or other economic influence. This isn’t to say rates won’t go higher than current projections, it’s just to inform the less informed headlines.

It’s also worth considering that rate shock headlines are relative. Mortgage rates dropped to 4% for the first time about 10 years ago, which led to an entire era of “crazy low” 4%-range rate headlines.

Now headlines say the “timing is terrible” for homebuyers because rates are now at 4%, but the healthy home sales growth projections above prove this wrong.

Plus, it’s critical to note that rate projections account for inflation, jobs, and GDP data. And home sales projections account for record low housing inventory.

Finally, an important nuance alert. It’s normal to see “homes less affordable” headlines when inflation spikes, but consider these two factors:

First, rate spikes moderate and income goes further as inflation comes down by next year. And second, total mortgages made to homebuyers are actually rising in this era as follows (per MBA): 4.87 million loans in 2021, 4.82 million in 2022, 4.96 million in 2023.

Let’s Focus on These Endgames

The nanosecond you’re done reading this you’ll move to another screen with a shocking headline. It will have hints of credibility, but mostly it’ll lack the full perspective noted above.

I also noted above that no consumer or pro is immune to headline perception shaping their reality.

So, if you take nothing else from this quick read, take these 2022-23 inflation and rate endgames:

  • Core PCE – the inflation measure that most influences Fed rate policy – is projected to be 2.2% by the end of next year, per Goldman Sachs. This is well within the Fed’s comfort zone.
  • Mortgage rates and home sales are projected to be 4.3% and 7.6 million, respectively in 2023, per MBA. These projections account for Fed policy actions, low housing inventory, rising home prices, and also GDP and job market projections.

This means the economy looks sturdy despite inflation concerns, and housing looks stable despite low inventory and rate concerns.

These datasets are updated all the time, so you can follow along at The Basis Point.

Resources

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Smaller Lenders, Bigger Impact: Using Data to Deepen Personal Relationships

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Forming authentic relationships has always been the competitive edge for smaller lenders. And as the FinServ world has become more tech-driven and digital-first, credit unions and community banks have only leaned further into this powerful differentiator. But we’re seeing an interesting trend among some of the most successful small- to mid-market lenders: They’re recognizing that tech-enabled engagement is no longer mutually exclusive to genuine human connections. They’ve created powerful data-driven strategies that make it easier for them to build good, old-fashioned personal relationships.

These forward-thinking lenders are realizing that their smaller size is actually an advantage in implementing “big data” tools and strategies. We’re seeing credit unions and community banks deploy Total Expert Customer Intelligence in a matter of weeks and start realizing value in as little as 90 days, building a loyalty- and revenue-generating engine that fuels itself.

But how are they doing it in a financial landscape where consumers have more choices and competitors aren’t just in the building across the street?

Even close borrower relationships are growing more complex

Small- to mid-market lenders have been historically hesitant to embrace tech-powered, data-driven strategies because there was a concern that it would dehumanize their connections with borrowers. Which is understandable as community banks and credit unions have built their brands and their reputations on their ability to forge honest, transparent relationships—getting to know their customers and members in ways bigger lenders could only dream of.

But even those 1:1 borrower connections are now digital-first, multi-channel relationships. Those increasingly complex relationships involve exponentially more data, information, preferences, and intent signals. A common concern we hear among smaller lenders runs along the lines of, “We don’t have enough data for a ‘Big Data’ strategy.” But the truth is that even the smallest credit unions and community banks are swimming (and sometimes drowning) in a pool of tremendously valuable data.

Borrowers expect to feel “known” across every channel; they want the same feeling of 1:1 personalization at every touchpoint. And it’s becoming a genuine challenge for smaller lenders to juggle all the information and orchestrate these hyper-personalized omnichannel experiences.

Using Customer Intelligence + marketing automation to enhance personal borrower relationships

More and more credit unions and community banks are turning to data-driven, tech-enabled strategies to complement—not replace—their personal relationships with borrowers. We’ve seen smaller lenders have tremendous success with Customer Intelligence and our dynamic, automated Journeys because they:

  • Surface intent signals in real time: Customer Intelligence surfaces critical intent signals as they happen, giving LOs the superpower of knowing what borrowers and homeowners need when they need it.
  • Highlight life events as critical engagement opportunities: Customer Intelligence helps smaller lenders go beyond traditional intent signals, recognizing key life events or milestones (graduating, getting married, starting a family, changing careers, retiring, etc.) that signal shifting financial goals and new borrowing needs. This gives your LOs natural opportunities to reach out with helpful, personalized guidance.
  • Enable personalized outreach at scale and speed: Credit unions and community banks are using Total Expert Journeys and other automation capabilities to help their LOs stay on top of all of these valuable Customer Intelligence signals. Built-in triggers and automated Journeys enable LOs to magically engage at just the right time—across their full roster of customers and prospects.

Smaller lenders are leveraging Total Expert’s digital toolset to help them show up for borrowers when it matters most—across every and all channels—to give them the feeling they want most: a trusted financial advisor who understands their financial needs and goals, providing proactive support and guidance to help deliver the best possible outcome.

Measuring time-to-value in weeks, not years

Another major misconception among credit unions and community banks is that they don’t have the resources to manage this kind of automated, Customer Intelligence-powered strategy.  

It’s true that smaller lenders likely don’t have large internal teams of data analysts (if any). But Total Expert has led the charge in democratizing access to leading-edge data analytics tools and capabilities. We’ve designed Customer Intelligence and Journeys to be easy to deploy and quick and intuitive to set up.

The smaller size of most credit unions and community banks works to their advantage here. We consistently see these customers go live and start seeing measurable value with Customer Intelligence in as little as eight weeks because they’re able to implement, build, test, and launch faster than larger lenders that have more layers of reviews and approvals.

Smaller lenders driving big value: Customer Intelligence case studies

Dart Bank

  • Customer Intelligence in action: Dart Bank uses Customer Intelligence to surface life events and intent signals in real time, enabling LOs to engage members with proactive, personalized support across channels.
  • Driving measurable value: In just six months, Dart Bank drove an additional $48 million in funded loans—all by connecting with borrowers at the right moments of opportunity.

Tucson Federal Credit Union (TFCU)

  • Customer Intelligence in action: TFCU adopted Total Expert Journeys + Customer Intelligence to automate workflows, unify member data, and personalize communications; reducing manual work (e.g., uploading data daily) and streamlining email campaigns.
  • Driving measurable value: Open rates now exceed industry benchmarks (25–26%), and click‐through rates have improved. Campaign build times dropped from weeks to minutes.

Family Savings Credit Union

  • Customer Intelligence in action: Family Savings Credit Union moved from generic, outsourced marketing to using Total Expert Journeys, personalized messaging across channels, and better data visibility internally (bringing together core banking data, email, etc.), enabling them to send more strategic and relevant communications.
  • Driving measurable value: By acting on these insights, Family Savings Credit Union has increased retention and preserved the strong member relationships that fuel long-term success.

Horicon Bank

  • Customer Intelligence in action: Horicon created a Data Insights department, deployed Total Expert for centralized CRM/marketing automation, enabling more intentional targeting and personalized communications, letting staff have visibility into customer behavior across branches and channels.
  • Driving measurable value: The bank is now orchestrating timely, personalized borrower outreach at scale—transforming digital signals into relationship-building opportunities that strengthen loyalty.

Tech- and data-driven strategies have proven over and over that they have the ability to help deepen personal relationships for smaller credit unions and community banks. Our customers are proving that size doesn’t have to be a barrier. It can be an advantage that allows organizations to move quickly, leverage powerful tools like Customer Intelligence, and deliver authentic, personalized experiences at scale.

Learn more about Customer Intelligence and how it can drive consistent growth by enhancing your member and customer relationships.

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[Dark Matter] Unlocking the Mortgage Ecosystem

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Total Expert’s Director of Product Integrations and Innovation, Mike Russell, recently joined Dark Matter Technologies’ Product Evangelist, Craig Rebmann, for an episode of Spotlight Backstage. Their conversation went behind the scenes of the mortgage ecosystem to show how lenders can drive real results by connecting the right people, processes, and technology to create a network of partners and integrations that streamline operations and create better borrower experiences.

From insights on how lenders are optimizing the technology they already use and adopting best practices to finding new ways to improve efficiency without sacrificing service, the key theme was clear: success comes from building a connected ecosystem where your tools talk to each other and your teams have the right support. If you want to see what’s possible when technology and partnerships align, this is the perfect place to start.

Catch the full conversation on Dark Matter Technologies' website >

Unlocking the Mortgage Ecosystem

Lending

Navigating the HPPA Shift: Why It’s a Win for Lenders Who Put Customers First

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Change is the one constant in financial services, but the way we respond to it separates the leaders from the pack. The newly signed Homebuyer Privacy Protection Act (HPPA)—taking effect in March 2026—is a shift in how lenders can access and use consumer credit data. However, while some may view this as another regulatory headache, the reality is far more encouraging: it’s an opportunity to raise the bar on trust, transparency, and customer experience.  It’s another validation of our “Customer for Life” strategy.

This isn’t about dodging restrictions. It’s about recognizing that the playbook for winning customers is evolving—and those who embrace that evolution will come out stronger.

What’s changing?

Under the HPPA, credit bureaus can no longer sell a consumer’s credit file unless the lender meets one of a few narrow conditions:

  • Originated the consumer's current mortgage
  • Service the consumer's current mortgage
  • Obtained clear, documented consent from the consumer
  • As a bank or credit union, maintain an active account for that consumer

There’s even a GAO study on the way, examining how trigger-lead solicitations via text messaging impact consumers—a clear sign regulators are watching the fine line between engagement and harassment.

For lenders who have long relied on trigger leads, this represents a fundamental shift. But for institutions that have invested in building relationships the right way, this is good news.

What this means for lenders

The HPPA shuts the door on spray-and-pray solicitation tactics. But it opens the door wider for lenders who want to compete on trust and relationship strength. Specifically, it creates new opportunities to:

  • Deepen existing customer relationships with proactive, personalized engagement.
  • Capture consent earlier in the journey, before borrowers get lost in a flood of noise.
  • Differentiate in a less crowded, more consumer-friendly marketplace where trust is a true competitive advantage.

The lenders who lean in here will win—not because they shouted the loudest, but because they earned the right to stay connected.

Why this isn’t just another regulatory headache

Consumers have been saying it for years: the barrage of calls, texts, and emails after a mortgage application is exhausting. Some borrowers receive 100+ solicitations within 24 hours. That doesn’t build confidence—it erodes it. And we know this is not how our TE customers run their business.

HPPA represents a rare alignment of regulators, consumer advocates, and lenders themselves. It clears away predatory noise, improves the homebuying experience, and rewards lenders who put relationships at the center of their strategy.

As our Founder & CEO Joe Welu often reminds us, “Trust is the currency of modern financial services.” This law is an accelerant for lenders who understand that principle.

How we're going to help you thrive in a post-HPPA world

We’re not sitting on the sidelines waiting to see how this plays out. Our platform was purpose-built to help lenders engage customers in a way that’s personal, compliant, and built to last. Here’s how we’re making sure you’re ready for March 2026:

  • Proactive guidance: Our mortgage and tech experts are already helping lenders adjust monitoring practices, so they stay compliant without losing momentum.
  • Expand Customer Intelligence: We’re finalizing new capabilities to drive increased awareness and enrichment of your relationships, including expanding CI to all three bureaus, and streamlining our credit improvement alert.
  • Investments in consent: Upgraded features coming soon to capture and respect consumer consent in clear, frictionless ways—including through our ecosystem partnerships.

This isn’t a band-aid or a reaction; it’s an evolution of how modern lenders build sustainable engagement to develop customers for life.

Bottom line: this isn’t a roadblock—it’s an opportunity

Every regulatory change comes with friction. But HPPA isn’t just about compliance—it’s about clarity. It’s about stripping away noise and giving lenders who prioritize relationships a stage to shine.

The lenders who thrive in this new environment won’t be the ones chasing trigger leads. They’ll be the ones investing in trusted, personalized engagement—from first touch through every financial milestone.

And that’s exactly what Total Expert was built to help you do: navigate the shifts, build lifelong trust, and continue winning customers for life.

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