A third of all mortgage applications are denied due to credit challenges—many of which often fall just short of the 620 threshold. With the right education and follow-up, these applicants could improve their credit and be ready to qualify within a few months, yet most lenders don’t have a structured process to re-engage them, so these valuable opportunities to create trust and loyalty slip away.
More than half of these applicants end up closing with a competitor within a year. As you’ll hear in the webinar, recapturing just 10% of those opportunities could mean $70-$100 million in additional funded volume for a $2B lender—without adding a single new lead.
The discussion also explores the power of credit improvement alerts. With 600 alerts each month—over 7,000 a year—these represent $200 million in applications and $120 million in funded loans annually. In the webinar, you’ll learn exactly how to turn these alerts into action and recapture business you’re currently losing.
Key takeaways
- How to turn credit-challenged borrowers into a pipeline driver
- How to drive revenue without chasing new leads
- How to leverage marketing automation to deliver ROI at scale
Meet the hosts
Chief Lending Officer, Total Expert
Chief Performance Officer, American Pacific Mortgage
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