MINNEAPOLIS—February 2, 2026—Total Expert, the FinServ leader in customer engagement software, today was named a winner of the 2026 HousingWire Tech100 award. Now in its 14th year, the Tech100 program provides housing professionals with a trusted, comprehensive list of the organizations bringing meaningful solutions to the industry.
Total Expert was recognized for redefining how mortgage lenders engage borrowers through a purpose-built, compliant customer engagement platform powered by advanced AI. By unifying fragmented customer data into a single borrower profile and enabling personalized, omnichannel outreach, Total Expert helps lenders connect at the right moments while maintaining regulatory compliance. Our latest innovation, AI Sales Assistant, uses mortgage-specific agentic AI to autonomously engage borrowers in human-like conversations, pre-qualify leads, and seamlessly transfer ready borrowers to loan officers to drive measurable impact at scale—significantly improving pipeline efficiency and reducing the need for manual follow-up.
This year’s program honors 100 companies in the mortgage category and 100 companies in the real estate category, highlighting the breadth and depth of technology shaping the future of housing.
The list serves as a valuable resource for mortgage lenders, servicers, and real estate professionals seeking proven partners and solutions to address today’s most pressing operational and market challenges.
“The 2026 Tech100 honorees represent the companies pushing housing forward in real, measurable ways,” said Sarah Wheeler, Editor-in-Chief at HousingWire. “They’re building technology that solves core industry challenges, from operational efficiency to better consumer experiences, and setting a higher standard for what innovation in housing truly looks like.”
As technology becomes increasingly central to how mortgage, real estate and homebuilding companies operate, the Tech100 program continues to evolve alongside these industries. What once highlighted emerging tools now recognizes platforms and organizations delivering proven, scalable impact across housing. This year’s honorees reflect a higher bar for innovation, demonstrating not only technical sophistication, but also real-world adoption, operational results, and long-term relevance. Together, they reinforce HousingWire’s commitment to recognizing companies that are shaping the future of housing through technology that delivers measurable value.
“Technology is no longer a nice-to-have, and it’s not defined by partnership announcements that fail to deliver meaningful progress,” said Clayton Collins, CEO of HW Media. “Today, technology is the business strategy. The right tech stack now determines who can recruit top talent, gain market share, and expand margins. The 2026 Tech100 honorees bring both innovation and impact. They’re growing, their teams are winning, and they’re pulling ahead in the race for scale and consumer relevance.”
Visit HousingWire.com to see the complete list of winners and company profiles of the Tech100 Mortgage and Tech100 Real Estate awards.
About HousingWire
HousingWire is an information services company that provides unique data and research, respected business journalism and must-attend events for housing leaders to use to advance their understanding and business outcomes. Our vision is a world in which housing leaders have a complete view of the housing market, and a broad community of peers with whom they can connect. We are committed to delivering the data, analytics, media, and events that advance this vision.
Because housing is too important for narrow perspectives and missed connections. Informed housing leaders are better housing leaders. A connected housing industry is a better housing industry. And the full picture always reveals new opportunities.
About Total Expert
Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.
