Lending

The Lender’s Guide to Engaging Credit-Challenged Borrowers

5 mins read
February 14, 2025

Help hopeful borrowers navigate their credit improvement journey

Mortgage lenders can lean into an untapped audience, build lifelong relationships, and generate more loan opportunities by engaging and supporting credit-challenged borrowers.

The path from loan denial to approved application isn’t always a straight line. But loan officers who show up for credit-challenged borrowers and help guide them in the right direction will earn lifelong trust and loyalty.  

In this guide, we’ll explore how Total Expert can help you:  

  • Identify and engage credit-challenged borrowers at scale
  • Leverage customizable content templates to quickly create campaigns that nurture contacts throughout their credit improvement journey
  • Set up alerts to know the moment a borrower’s credit has improved enough to qualify for a mortgage
  • Close more loans and win customers for life

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